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Research papers

In TQ, the process can be as important as the results

This paper describes how Unilever's Personal Products Companies in Europe used a Customer Satisfaction Survey to improve their relationship with their customers in the retail trade. It does not present a revolutionary approach to the methodology of...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Deborah Petty, Ian Hewitt
September 1, 1993
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Citation

Petty and Hewitt (1993a, September 01). In TQ, the process can be as important as the results. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/in-tq-the-process-can-be-as-important-as-the-results